Product Photography for PH Furniture by Poul Henningson
WAM product photography for PH Furniture of Denmark.
With over a decades experience in product photography MODEST were thrilled to be commissioned by world renowned Danish furniture brand PH Furniture. PH required their entire inventory of over 200 pieces shooting for their online store. The entire collection was designed by iconic designer Poul Henningson, it was a long couple of days in The Lab Studios, Copenhagen.
Using the polished concrete floors of the studio allowed us to give the the pieces a little context and helped create a neutral and paired back feel that allowed the furniture and materials to feel high quality and expensive. Keeping the camera and angles ‘locked off’ we wanted to keep the horizon line consistent when the products were displayed online, this has been extremely successful and is shown below.
PH Grand Piano
Poul Henningson designed the PH Grand Piano in 1931 and it still looks futuristic today ! At over £100,000 the photographs of the piano needed to showcase the details and quality whilst also showing its beauty and design flare. We shot the piano with a little more context in the studio using daylight and industrial windows to help create an expensive and discerning feeling shot mixing it with tightly cropped, slick details.
Shot on set to be used as web assets and for social and content purposes.