Villa Frida branding

Villa Frida is a holiday let situated on the outskirts of the world famous, luxury port of St. Tropez on the coast of the south of France. Lucy approached MODEST with a clear vision for her branding and was keen to incorporate a stand alone tree which welcomes guests upon arrival at the villa.


With a emphasis on the twisting branch of the tree, Lucy required a hand-drawn or painted image to capture it’s beauty, so with this in mind, our Account Manager James, set on to sketching and painting from a photograph.

Several fonts, watermarks and designs were explored during the branding process, from which we created the above logo and word-mark.

Branding is always a process which needs careful consideration from both the owner of the business and the agency trying to capture their ideas and vision. MODEST work with each client on an individual basis and go through a process of revisions to ensure that the end product is something that will continue on their journey of business growth.

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