Low Intervention visual content and campaign photography
The Low Intervention team consists of international chefs, sommeliers and musicians looking to create new, elevated experiences around the world. The starting point for each event is the location. This inspires and informs the offering, which focuses on locally sourced products, with any gaps being filled from our ever evolving collection of global finds. Finally, we install a custom curated sound system and program, specific to the offering and its location.
Visual Content Photography
WAM worked closely with Low Intervention to shoot the 2018 ‘Advent Calendar’ of natural wines. 24 low intervention bottles were selected and posted one a day throughout December which culminate in a competition to win the entire selection. The Low Intervention brand is all about a tropical and exciting world but for this task we were shooting the bottles in the North East of England in December ! To give the warmth we conducted all shoots at either sunrise or sundown in lush and interesting locations along the coast. We are really happy with the project and it was really interesting to be tasked with shooting something completely different.
Campaign Photography & Video
The Low intervention team work closely with ATMA on the branding and graphics they rolled out the images with the numbers overlaid or behind doors.
Web & Video
For the web and instagram we also shot a number of still life videos of the bottles in different environments, these were integral to the competition landing page as they feature in the animation created by ATMA incorporating the bold Low Intervention branding.
“In the month of January Low Intervention will be launching a competition to win all of the wines featured in our 2018 advent calendar. We are giving you the chance to win twenty five wines from our favourite vignerons across Europe. From rising stars, to absolute legends, obscure bottles and straight classics - each and every bottle we have posted from the beginning of December right up until Christmas could be yours.“