WAM launch moneyid.co.uk
Money ID is a personal loan comparison site which set out with the goal of becoming the very best personal loan comparison website, offering their customers the best possible user experience and help them find the loans most suitable for them.
MODEST were given free rein to get creative with the Money ID branding and quickly came up with the idea of the Money ID fingerprint and looked to incorporate it into the branding. Getting the Branding right for Money ID was an integral part of the project. We felt it extremely important to design a logo which would become memorable and trustworthy over time as Money ID grew. We believe the Money ID fingerprint will help make the brand recognisable and will becoming a trust brand in the market.
Website Design & Build
As to Money ID’s requirements, MODEST designed the website with the goal of making user experience as straightforward as possible. We came up with the call to action; ‘Get my Rates’ which takes the customer straight to the online application form. The call to action sits on the main Nav and on every page on site.
The soft search application form itself is, straightforward and efficient requiring approximately two minutes to fill in and only a few more minute to produces results.
Marketing & SEO
MODEST manage Money ID’s digital marketing activity, which consists of creating social media campaigns and PPC campaigns and monitoring their performance. Constant management of the ad accounts means MODEST are able to maximise Money ID’s marketing budget through analysis of each campaign.
MODEST have created a SEO strategy tailored to Money ID and their key search terms. It is important for Money ID to have a presence on the first few pages of search engines to gain both visits and consumer trust.
The overall marketing goal is to deliver traffic to the site and conversions through both paid and organic marketing methods.