Copywriting & Curation

Copywriting isn’t about verbs and nouns and clauses and punctuation. It doesn’t care about the Harvard comma. Or a first-class literature degree from Oxford. Copywriting is there to do a job. Its there to get that job done and then go home.

Get your copy right, and you open up a whole new world of engagement, affinity, devotion and loads of other great sounding marketing waffle. Get it wrong and, well, your customers might just run off with someone more interesting...